NEW YORK and BALTIMORE — March 25, 2025 — Under Armour, Inc. (NYSE: UA, UAA) and the National Football League – NFL – today announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL. This agreement affirms both brands’ commitments to innovation in athletic performance, fan engagement and youth development.
“At Under Armour, we’re passionate about nurturing talent and transforming the way athletes perform. We know what it takes to succeed on the field,” said Sean Eggert, senior vice president of global sports marketing at Under Armour. “With a shared dedication to investing in the game, from the pros to grassroots, we’re thrilled to continue shaping the future of the sport alongside the NFL.”
“The NFL is excited to embark on this partnership with Under Armour, bringing their innovative products to NFL football to enhance player performance,” said Joe Ruggiero, senior vice president of consumer products at the NFL. “With the partnership, we hope to continue engaging current and future football players and fans around the world.”
Under Armour’s partnership with the NFL will include the following components:
- The NFL will support Under Armour grassroots initiatives, such as the UA Next® platform, to promote youth sports and development.
- Under Armour will receive rights and IP to include UA logos on on-field UA footwear and gloves.
- Under Armour will have access to NFL media platforms, content creators and distribution channels to further collaborate on content and initiatives for on-field and in-game exposure.
For decades, Under Armour has been a driving force in player development, guiding athletes of all genders at every stage of their football journey. Through pioneering resources and expert mentorship, Under Armour plays a critical role in enhancing the skills of both tackle and flag football players, while shaping the next generation of professional talent. Under Armour will continue to support the NFL’s efforts in revolutionizing the game and the pursuit of innovation through products and athlete performance – from cleats designed to promote speed to gloves that are engineered for the perfect catch.
“It’s been such a blessing being part of the Under Armour football team,” said Kyle Hamilton, Baltimore Ravens All-Pro safety and Under Armour athlete. “From gloves to cleats to performance gear, there’s honestly nothing better to compete in. Some of the best players in the game are using Under Armour, and it’s great to know that there’s a new crop of talent coming in to continue that tradition.”
“From before I even set foot on an NFL field, Under Armour has been like a second skin for me,” said Justin Jefferson, Minnesota Vikings All-Pro wide receiver and Under Armour athlete. “The Under Armour football family has been ingrained in my brain since I was a kid. The ‘Click-Clack’ commercials, the best players in the sport, the whole vibe about it – to me, there’s nothing else that compares. I’m thrilled to be a part of the team and welcome the next generation of great players into the fold.”
This multiyear partnership is a further demonstration of Under Armour and the National Football League’s ongoing efforts to support their players on and off the field, provide fan first experiences and lead expansion of the game amongst all levels of play.
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